|incorporate business - Catering to the online shopping needs of women will become even more important this year. Since the 2000 holiday season, women have become the majority buyers at key gift-giving occasions, and they are expected to continue to power online growth during this year's holiday season. More than half of the retail categories such as Gifts & Flowers, Health & Beauty, Food & Drink and Home & Garden are female-dominated and continue to grow twice as fast as other categories.
"E-tailers and manufacturers operating within these female growth categories need to give serious thought to how they will reach out to women," Davis said.
Customer service has been a primary concern of
||online shoppers from day one, and BizRate has found a strong correlation between good customer service and increased transactional volume -- and vice versa. Three out of five barriers to repeat purchase intent are all customer-service related: late delivery, poor customer support and no/poor order tracking.
Echoing Datamonitor's findings concerning multiple channels, BizRate.com found that more touch-points equate to increased spending and first-time shoppers are more likely to be influenced by a cross-channel presence.
"Even in the midst of a softening economy, e-commerce is where the real consumer growth is occurring, which is good news for the industry at large," Davis said.