|incorporate llc - The United States still has more people online than any other country in the world, but its share of global users continues to shrink, according to a study by Ipsos-Reid.
The annual "The Face of the Web" study by Ipsos-Reid found the Internet to be entering a "post-revolutionary" phase as the growth of the Internet market in the most developed regions begins to level off. For example, the U.S. share of the world's Internet users fell from 40 percent to 36 percent over the last year.
Western Europe (22 percent) plus the remainder of the English-speaking world (12 percent represented by Australia, Canada, urban South Africa and Britain) now form a bloc that rivals the American share of Internet users, according to Ipsos-Reid. Sweden (65 percent usage rate) and Canada (60 percent) have both surpassed the United States (59 percent) with the highest proportion of Internet users in the world.
As difficult as it may seem to believe, while the potential for new markets
|| remains huge, but the Ipsos-Reid study also predicts that hypergrowth -- the large, unsustainable growth rates that have been seen in many markets over the past five years -- will be a thing of the past. Without widespread home Internet access, people in developing countries outside of urban centers have more obstacles to going online, and offices or Internet cafés represent the main alternatives. Even in the most technogically advanced countries in the world, about half of those without Internet access plan on keeping it that way.
"The Internet is now in its post-revolutionary phase," said Gus Schattenberg, one of the authors of the Ipsos-Reid Study. "The World Wide Web is showing signs of breaking away from the dominance of English, American-derived content. While the Web still affords a window on the larger world, users are increasingly able to find what they need in their own language on local sites. In each country, local content will play a role in converting the less frequent users into heavy users."