|llc formation - Continuing its international efforts to ensure the global growth and acceptance of the wireless platform as a key media element for advertising, the Wireless Advertising Association's (WAA) will hold its latest international meeting in Barcelona, Spain on March 26, in association with IBC's Mobile Advertising Conference. This meeting follows two earlier WAA European organizational meetings that took place in London and Amsterdam in November, as well as a European Steering Committee meeting which took place in London in January 2001.
"All indications point towards 2001 being a groundbreaking year for wireless advertising with all segments of the industry coming together to ensure an orderly and carefully planned
roll out of this dynamic new media platform," noted Robert O'Hare, Chairman of the WAA and Motorola's Director of M-Commerce. "In addition to continuing our efforts to provide the global wireless industry with voluntary guidelines for success, we feel it is of utmost importance to learn how to effectively reach the consumer in a positive manner. The three case studies we will present at the Barcelona meeting, from 12Snap, Add2Phone and Frank N. Magid Associates will be added to our growing database of information which is available to our membership."
" noted Robert O'Hare, Chairman of the WAA and Motorola's Director of M-Commerce.